Week 1: My Very First Encounter With AdWords

After this first week of class, I feel in over my head. I’m a marriage and family major amongst business, CIT, and others who have studied this for the past four years.

I will not let my complete lack of experience stop me! I am going to learn how to have a successful online business if it’s the last thing I do.

Our instructor had us read about business models and asked us to advise if it is better to choose a model or a product first. Little did I know, that that is a very philosophical question! I suggested it would be easier to pick a product first and then fit the model to a product you are passionate about.

Apparently I was only somewhat wrong. If the sole purpose of creating a business is for you to gain experience, then by all means, choosing a model first would be your best option. But if you have already found a niche product, then you would obviously choose a model to fit it. Make sense?

For help on brainstorming business ideas go here.

Also, I had my first experience with Google AdWords on Monday. What is Google AdWords? Excellent question! I typed it into Google and found that it “is an advertising service by Google for businesses wanting to display ads on Google. The AdWords program enables businesses to set a budget for advertising.”

If I knew how to use any part of it, that would make my assignments a lot easier. I could write a whole blog about AdWords and how much I hate it right now.

A sweet instructor from BYU-I made a video how to use AdWords the right way. It was really helpful for me. Basically, DO NOT follow the guided set up if you want to use it for free. You can always set it up later.

This is also my first actual blog. Don’t get me wrong, I have written blog articles in the past, but I did not publish my own (unless you count Tumblr). My articles have been published on other websites.

As a week of many, many firsts, it has been a very stretching and growing experience to say the least.


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